Our Story

Illustration of a crest with a rose at the center, surrounded by a decorative laurel wreath, and the words 'OLD MONEY FLORALS' beneath.

The House

Old Money Florals is an independent floral house based in Los Angeles.
The work is rooted in seasonality, structure, and disciplined restraint.

Arrangements are released in limited editions and composed in alignment with what the garden allows — never beyond it.

The house operates on a simple principle:

Nothing rushed.
Nothing excessive.
Nothing without intention.

Cultivation Before Composition

Every design begins with study.

Form. Habit. Structure. Origin.

We approach floral design as both craft and discipline — informed by horticultural education and direct cultivation. The garden is not separate from the arrangement. It is the beginning of it.

Old Money Florals is structured from the soil upward, integrating cultivation and composition into one continuous practice.

Luxury is not spectacle.
It is knowledge applied with restraint.

Seasonal Discipline

Season governs scale.
Availability is limited by the garden.

Each edition is issued intentionally and in limited quantity. Once placed, it closes.

We do not mass produce.
We do not replicate beyond season.
We do not design outside of what can be grown or responsibly sourced.

The result is work that feels grounded, not manufactured.

A woman with long dark hair wearing a red hat and a mint green sweater is holding white calla lilies. She has her eyes closed and is sitting at a wooden table with a bouquet of white and blue hydrangeas in front of her. There are green leaves and a dark wall with yellow shapes in the background.

The Founder

Founded by Dennaya Famous, Old Money Florals reflects a broader philosophy of building — deliberately, structurally, and with long-term intention.

Her background in finance and disciplined portfolio construction informs the house’s approach to design: patient, seasonal, and rooted in compounding over spectacle.

Formal horticultural study further grounds the practice in botanical literacy, ensuring that each composition respects both plant and provenance.

Old Money Florals is not a trend-driven studio.
It is a house in formation.

Cultivated. Composed. Enduring.