Our Story
The House
Old Money Florals is an independent floral house based in Los Angeles.
The work is rooted in seasonality, structure, and disciplined restraint.
Arrangements are released in limited editions and composed in alignment with what the garden allows — never beyond it.
The house operates on a simple principle:
Nothing rushed.
Nothing excessive.
Nothing without intention.
Cultivation Before Composition
Every design begins with study.
Form. Habit. Structure. Origin.
We approach floral design as both craft and discipline — informed by horticultural education and direct cultivation. The garden is not separate from the arrangement. It is the beginning of it.
Old Money Florals is structured from the soil upward, integrating cultivation and composition into one continuous practice.
Luxury is not spectacle.
It is knowledge applied with restraint.
Seasonal Discipline
Season governs scale.
Availability is limited by the garden.
Each edition is issued intentionally and in limited quantity. Once placed, it closes.
We do not mass produce.
We do not replicate beyond season.
We do not design outside of what can be grown or responsibly sourced.
The result is work that feels grounded, not manufactured.
The Founder
Founded by Dennaya Famous, Old Money Florals reflects a broader philosophy of building — deliberately, structurally, and with long-term intention.
Her background in finance and disciplined portfolio construction informs the house’s approach to design: patient, seasonal, and rooted in compounding over spectacle.
Formal horticultural study further grounds the practice in botanical literacy, ensuring that each composition respects both plant and provenance.
Old Money Florals is not a trend-driven studio.
It is a house in formation.